​Keyword Research

One of the key factors when it comes to ranking highly on search engines is high-quality content. Content should be made up of strategically placed words or phrases that people normally key in while conducting searches online.

At Pragmatic SEO, we conduct extensive keyword research. You will be provided with a detailed research portfolio and be assisted in analyzing the data so as to develop an SEO strategy that will help you go up the ranks. We only employ white hat methods and avoid black hat tactics at all costs.

Our team will prepare a keyword research report that is based on your site’s content. We will also check the kind of competition that you are facing. We advise all our clients to do keyword research before their site goes live. This ensures that you have a competitive edge from the word go.

Do You Need Keyword Research?

Keyword research is how we put our ears on the ground online. As a business, you cannot afford to stay out of touch with your customer base. Keyword research is key to your SEO success.

Here are a few reasons why you need keyword research:

  • You will anticipate the user’s search intent and as a result, rank highly. When it comes to search engines like Google, only the best answers pop up first. You need to ensure your content is the most relevant. Find out what people are looking for in your niche.
  • It is no longer about exact keywords. The old school approach was all about using exact keywords that matched the content. Fast forward and after the Hummingbird update in 2013 and the introduction of the RankBrain machine in 2015, context and semantic meaning are essential parts of a search query.
  • You can opt to skip keyword research and end up with zero organic traffic.
  • You will be able to understand market demand
  • Google still ranks website pages based on how targeted keywords appear in titles, meta descriptions among other things.

What To Expect In Our Keyword Research Services?

Keyword research gets the right visitors to your site. You can have tonnes of traffic but if they are not your target audience then the traffic could be good but for nothing. With keyword research, you will be tapping into the customer niche that is deeply entrenched into buying and are past the awareness stage.

At Pragmatic SEO, we will ensure that you get the following:

  • Keyword analysis.  We will  identify your target customers, the keywords your competition is utilizing, the keywords that will achieve the highest ROI, etc
  • Technical on-page audit. We must review every page because all of them have a direct impact on your optimization ROI. All your important pages should be optimized. This can only happen successfully if you have the right keywords. The URL structure should be user-friendly and any canonicalization issues should be thoroughly checked to ensure that you are not penalized for having duplicate content. These are just some of the many things covered by Pragmatic SEO.
  • Content audit. We will conduct a detailed content audit that examines all the content on your site to see what is working and what needs to be deleted or updated. This qualitative assessment and evaluations will be based on your initial KPIs.
  • SEO tool selection. We will help you select the best tool for your site.
  • Link audit.  If your site contains too many spammy links then there will be a penalty that will see you demoted in the search engine results. We will help you identify unworthy links.

What Makes Our Keyword Research Unique?

We are into the business of incorporating skill and data and converting it to success for businesses like yours. Pragmatic SEO is focused on providing effective and efficient service with transparent rates. For help with your Keyword research, talk to us today.